Social Media Advertising - The Converter


Social Media Advertising - The Converter


Social media advertising has fast become one of the most effective ways to market your business and reach your audience online. With our packages, we can guarantee to connect your products and services to the people who need them. 

MarketTap advertising experts work with you to understand your objectives, grow brand awareness and drive new business leads by creating ads which are optimized and impactful. Our packages take you through the entire process of ad creation, audience segmentation, budget building, testing and bidding recommendations. Watch your results skyrocket.   

The Converter

The Converter focuses not only on driving people to your website but on what they do once they have landed there. The converter is an integrated web and social package that is designed to help you drive more website conversions and ultimately, sales. 

This package would work well for more established businesses (small and large) that already have a good following and want to see even bigger results from social advertising.   


Mini Social Media Audit:

We believe in getting a good feel for your social channels and your current performance before making our recommendations, which is why we begin by conducting a mini audit of your social media activity and business pages.  

We will provide insight on your best performing content, your audience behavior and topline competitor analysis.  

Social Advertising Recommendations:

Following our mini audit, we will identify your main business objectives and provide recommendations for advertising. The recommendations will take into account your budget, as well as your target audience and timeframe.  

A month by month timeline will be provided too, in order to break down exactly how we believe your business can most benefit from advertising over the course of 3-6 months. 

Facebook Pixel Installation:

As part of our recommendations, we may suggest the installation of a Facebook Pixel. If this is relevant for your business objectives, we can set up the Pixel and begin to track metrics that matter, including whether your link clicks converted into customers. We focus on the kind of ROI results that you need for your business to truly succeed and the Facebook Pixel can be integral to this. 

Design Ad Options:

This is where the left-brain takes over from the right-brain. After assessing your social media channels and making our recommendations, we get to work on mocking up a number of options for how your ad will appear.  

We look at your tone of voice, current brand imagery and your goals to provide a selection of ads (often up to 4 options) that you can choose from.  

Run Tests on Creative, Copy & Calls-to-Action:

After we have put together the perfect combination of ad options, we determine which element would be best to test. Depending on the client, industry and ad type, we will run A/B tests on the imagery, the copy and calls-to-action. 

Daily Monitoring & Optimization:

Once enough data has been acquired to provide us with some tangible insights, we begin the process of optimizing your ads. For example: Is your ad receiving hundreds of clicks but not converting? Then maybe we need to narrow your targeting! 

We want to ensure you get the best results possible so monitoring and optimization is a key part of the process. 

Retargeting Ads:

Depending on your ad platform, we run retargeting ads that allow us to display your marketing message to any anonymous site visitor. While we like to think of our customers as taking a relatively straight-forward path-to purchase, in reality it’s usually not as simple. Retargeting allows you to reconnect with those prospects who got lost along the way. 


Google Analytics:

Google Analytics allows us to gain even greater insight into your website’s user experience. Are people always exiting on a certain page? Which are the top landing pages that are leading to conversions? What is the monthly flow of traffic from various channels? These are the kind of questions we ask ourselves while delving deeper.  


Website Review & Recommendations:

Taking into consideration our analysis of your Google
Analytics and user-experience best practice, we then provide a topline review of your website and a set of recommendations to improve the user journey.  

Monthly Reporting:

At the end of each month we provide results and commentary on your campaign’s performance. We don’t fill these reports with a lot of industry jargon. Instead, we make it easy to understand exactly what is going

*Ad spend is a separate cost paid in actuals directly onto your credit card linked to your ad account.

**Google Analytics will need to already be set-up, or this element of the Converter is not applicable to month 1.

Benefits / Deliverables

  • Mini social media audit  
  • Social advertising recommendations 
  • Facebook pixel installation (if needed) 
  • Design ad options including ad
    copywriting and creative 
  • Run tests on creative, copy & calls-to-action
  • Optimize campaign based on test results 
  • Daily monitoring + ongoing optimization 
  • Retargeting ads 
  • Google analytics monitoring** 
  • Website review + recommendations Monthly report 
Social Media Advertising - The Converter