How we helped Paymi bring the benefits of cash rewards to life.

Client: Paymi

Industry: Personal Finance

Services: Social Media Advertising, Social Media Photography

John Headshot We caught up with CEO & Founder of Paymi, John Flett, to learn his MarketTap story:

Tell us a bit about your business.

Paymi is an app that gives you cash back (yep, real cash) when you shop at your favourite stores and restaurants. Whether you're visiting in-store or online Paymi gets you more cash back.

What challenge were you facing before using MarketTap?

As an early stage startup we understood the importance of developing a strong and accessible brand identity and that we also needed to bring in people with the expertise to help us develop our presence in the marketplace. We were looking for a partner that could offer both strategic and creative leadership to help us first understand what our key messages were and then secondly how to effectively communicate the benefits of cash rewards in an easy-to-understand format.

What were your goals?

Our goal was to bring the benefits of cash rewards to life through creative and relatable social media content.

MarketTap photography performed 36% better than curated or stock images on Instagram.

How did MarketTap help you reach your goals?

We worked closely with MarketTap to build a social media strategy that would allow us to quickly and efficiently collect feedback from our user community and then guide the growth of the rest of our brand identity as we developed. MarketTap were great partners throughout the entire process, ensuring that we remained focused on our goals and that we were consistently meeting our objectives as we grew. Part of this approach included curating original content, which has provided us with a large content library that we believe projects each of our core brand principles in a way that is appealing and enticing to our key target audiences. Their strategic recommendations and tactical executions have been a powerful driving force behind the strong social media presence we have built, and we are very proud of what we have collectively achieved with MarketTap.

MarketTap photography performed better than curated or stock images on Instagram by 

MarketTap helped us develop the strong and clear brand identity that we were looking for and then produced the content that brought it to life. We are very proud of what we have achieved together and are looking forward to continuing our work with MarketTap to grow our brand and build our business.”
John Flett
CFA, CEO & Founder - Paymi

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